Journal of Media Studies
Journal of Media Studies
A publication of Institute of Communication Studies, University of the Punjab
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General Guidelines for research articles

All scholarly articles should adhere to the following guidelines:

    Articles and essays must be written according to the Publication Manual of the American Psychological Association, latest edition.

   Articles should be original and should not have been published elsewhere. It is assumed that articles are not currently under review with other publishers.

   Articles should include: (a) article title, (b) author name/s, (c) current position/affiliation, (d) brief biography, (e) email and mail addresses, (f) a brief abstract (200-250 words), and (g) the URL for author/s' personal web page, all in a separate page.

   Although, there is no absolute limit on length, submitted papers should be confined to approximately 6000 words.

   Authors are expected to carefully proofread their work before submission.

   Articles that do not conform to the stated submission guideline will be returned to author/s for revisions.

   Authors are responsible for obtaining any necessary permission from copyright holders for reproducing previously published material, including charts, graphs, photos, tables, etc.

   Manuscripts must be submitted to the editor electronically via email in Microsoft Word to or through the website at


    Scholarly articles will go through a blind peer review process while other submissions (invited papers and commentaries) will be reviewed by the editor.

Guidelines for Research Articles (Quantitative):


The editorial board of the Journal of Media Studies (JMS)  recommends that authors submitting quantitative work use  guidelines outlined in Chapter 1 of the Publication Manual of the American Psychological Association (6th edition. 2009. Washington, D.C.: American Psychological Association, pp. 9-20). In particular, a quantitative research report should generally include the following sections:

An Introduction that

  • States and contextualizes the problem to be investigated
  • contextualizes the research by describing the underlying theoretical framework and reviewing previous studies
  • defines the variables research questions and/or research hypotheses

A Method Section that describes

  • the participants (e.g., demographics, selection criteria, and group assignment)
  • the materials (e.g., task[s], equipment, instruments, including a discussion of their validity and reliability, if appropriate)
  • the procedures employed in the study such as treatment(s)

A Result Section that includes

  • graphs and tables that help to present and explain the results
  • descriptive and inferential statistics used to analyze the data, including the following:
    • name of the statistic used and in the case of an uncommon statistical procedure, a reference to a discussion of the procedure
    • statistical significance of the results obtained
    • measures of effect sizes
    • how all necessary assumptions were met

A Discussion Section that includes

  • an interpretation of the results
  • an explanation of the results, including alternative explanations when appropriate
  • a statement relating the results obtained in the study to original hypotheses
  • theoretical implications
  • limitations of the study

A Conclusion that includes

  • general implications of the study
  • suggestions for further research

Appendices of instrument(s) use

Guidelines for writing Research Articles (Qualitative):


  • The author must provide a structured abstract (as a minimum: background, aims, sample, methods, and results).
  • The goals of the article should be contextually rooted and put into theoretical framework, with analysis of the present state of knowledge.
  • The objective of the research, research questions and goals should be clearly stated. The article should provide with fully described and justified sampling including explanation criteria.
  • The context / setting in which the study was carried out should be clearly explained. The author must express the distinctiveness of the field in which the study was carried out, and what made it different from other contexts.
  • A comprehensive account of the research involvement should be integrated.
  • A complete description of the analytical methods applied in the research and the way tools were used for minimizing bias for the validation of the results should also be included.
  • An account of data processing e.g., technical aspects and procedures is considered necessary.
  • Explanation of results and their interpretation should also include a discussion of limitations, contextual validity of results, and an analysis of how the plan of the research echoes these limitations.


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